Marketing & Growth

Google Ads

High-intent search, Performance Max, and Shopping campaigns managed against profit and ROAS.

Typical timeline
Ongoing (3-month minimum)
Engagement
Monthly retainer
First step
30-minute discovery call

What this actually involves

Google Ads is the fastest way to put your product or service in front of people actively searching to buy. However, without negative keyword pruning, proper bidding strategies, and conversion tracking, ad budgets quickly get wasted on irrelevant clicks and low-intent searches.

We build, manage, and scale high-performance Google Ads campaigns. From granular single-intent Search ad groups and Google Merchant Center Shopping feeds to smart Performance Max (PMax) campaigns and remarketing, every dollar spent is tracked against cost per acquisition (CPA) and return on ad spend (ROAS).

Who it suits

  • E-commerce stores wanting to scale Google Shopping and Performance Max revenue
  • Service-based businesses requiring a predictable flow of qualified inbound leads
  • Brands spending money on Google Ads without clear conversion attribution or positive ROAS

What you get

  • Server-side conversion tracking & Google Tag Manager (GTM) event integration
  • High-intent commercial keyword research and extensive negative keyword lists
  • Google Search ad copywriting with responsive ad variants and asset extensions
  • Google Merchant Center setup, product feed optimization, and Shopping campaigns
  • Performance Max (PMax) campaign configuration with audience signal curation
  • Landing page conversion rate review and message-match optimization
  • Bi-weekly bid adjustments, search term pruning, and transparent ROAS reporting
How we work

The google ads process

No surprises. You know what happens at each stage and what we need from you before it starts.

  1. 01

    Tracking & Conversion Audit

    We audit or install Google Tag Manager and GA4 conversion tracking to ensure every lead, call, and checkout is accurately credited.

  2. 02

    Keyword & Competitor Research

    We identify high-intent commercial keywords, analyze competitor bidding, and build comprehensive negative keyword filters.

  3. 03

    Account Structure & Ad Copywriting

    We write compelling responsive search ads, set up structured asset extensions (sitelinks, callouts, promos), and organize themed ad groups.

  4. 04

    Bidding & Campaign Launch

    We launch with targeted bid strategies (Target CPA / Target ROAS) and audience signals to ramp up quality search traffic.

  5. 05

    Optimization & Scaling

    We review search terms weekly, prune budget-wasting clicks, test ad copy, and scale spend into top-performing keywords.

Google Ads — common questions

Who owns the Google Ads account?

You retain 100% ownership of your Google Ads and Google Analytics accounts. We operate with agency manager access, ensuring you keep all historical data and campaign assets.

How much should I spend on ad budget each month?

Ad spend depends on your industry's cost-per-click (CPC), but we generally recommend a minimum ad budget of $1,500–$3,000/month separate from our management fee to gather statistical conversion data quickly.

Do you handle Google Shopping and Merchant Center feeds?

Yes. We set up Google Merchant Center, fix feed errors, optimize product titles/attributes for search relevance, and structure high-converting Standard Shopping and PMax campaigns.